Santiago
B.U. Director
DS Smith

Hello,

Currently, i’m B.U. Director. I help my customers’ brands being more attractive to their consumers, available when shoppers look for them and being sold at their targets. My missions are:

* Drive customer retention and new sales

* Build emotional connection with my customer’s stakeholders

* Deepen the relationships I have with our customers so that they stay longer and buy more

* Offer better solutions to keep and win new business

* Manage the experience better than our competitors

* Own the customer promise

* Design the customer experience, focus across all Customer Journey touchpoints

* Make it EASY to do business with us

* Capture and understand ‘The voice’ of the customer

Feel free to contact me if you want to know more about my job

Santiago

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