Présentation de Cristina

Hello everyone! If you’re reading this, it probably means you’re about to step into the professional world and your mind is full of questions, doubts, and “Am I doing this right?” moments. That’s normal. And yes, it has a cure. 🙂 My name is Cristina Esnaola and I currently live in Cantabria, in the north of Spain, in a small cottage near the sea. I’m surrounded by nature and calm, which I genuinely love. I studied Marketing and Business Management in Madrid, and after 12+ years of experience I’ve worked as a Creative & Communications Project Manager, leading projects at the intersection of strategy, creativity and people. Recently, I worked for a Spanish company with an international footprint, focused on services that improve people’s lives. I led different projects with a wonderful team, working closely with clients, listening to their needs, measuring satisfaction and turning insights into solutions. I truly enjoyed that mix of structure, creativity and impact. Since August 2025, I’ve been building my own project: KAILANI. Kailani is my personal ecosystem where I combine my background in communication and project management with mentoring, creativity and wellbeing. Through monthly newsletters, workshops and practical tools, I help people get clearer about what they want, understand what blocks them, and translate ideas into concrete next steps. It’s a space for self-inquiry, but with feet on the ground: reflection, yes, but also frameworks, exercises, and action. If you’re navigating a career transition, feeling stuck, or trying to choose a direction without losing yourself in the noise, I’ll be happy to talk. Every day in Kailani is a blend of creative direction, product building, and collaboration. A typical day often looks like this: Creative & editorial planning: defining themes, outlining the next newsletter, and shaping a content calendar that connects stories, reflections and practical exercises. Writing & crafting tools: creating prompts, frameworks and worksheets that help people go from “I feel stuck” to “I know my next step.” Design & production coordination: working with designers and external collaborators (visual identity, layouts, collages, templates), giving feedback and ensuring everything feels cohesive. Workshop & program development: building session structures, activities, pacing, and participant journeys. Testing ideas, refining materials, and improving the experience. Partner meetings: calls with coaches/collaborators to align on goals, co-create dynamics, and define roles, timelines and deliverables. Community nurturing: following up with people I meet through mentoring and Kailani, sharing resources, and keeping the conversation alive through LinkedIn and direct messages. Business & operations: budgeting, offers/pricing, systems, planning, and making sure the project is sustainable and scalable. In short, my day-to-day is about building an ecosystem: blending creativity and structure to create content, experiences and collaborations that move people forward. I studied Marketing & Business in Madrid, but along the way I also explored illustration, yoga, and branding. In the last 10 years, I’ve tried different hats — copywriter, marketing manager, designer, project leader — in worlds like cinema, music, insurance, and agencies. What makes my path different? I love to listen and understand people, and then turn that into ideas that really connect. Outside of work, I write children’s books, draw, practice yoga, and spend time birdwatching — because creativity and curiosity are part of who I am. My journey shows that careers don’t have to be a straight line — and that’s the exciting part! I can share what I’ve learned about branding (how to build and protect a brand), leading people and projects, and managing clients (yes, including the art of a good elevator pitch). I’ve also got experience in briefings (turning ideas into clear plans), creating campaigns from scratch, and finding ways to unblock projects when things get stuck. What I really enjoy is listening to people, motivating teams, and keeping the focus on the final goal so that everyone feels part of the success. If you are a bit lost or just want an opinion, do not hesitate to contact me. See you soon! Cristina