Présentation de Cristina

Hello everyone! If you are reading this is maybe because you are about to enter the professional world and you have all kind of trouble on your mind. It's ok, it's normal and ¡it has a cure! I am Cristina Esnaola and I am currently living in Cantabria, north of Spain. I live in a little cottage near the sea. I live surrounded by nature and peace, which I really love, sincerely. I have studied Marketing and Business Management in Madrid and I have become a Creative & Comm. PM after 7 years of experience. I am currently working for a Spanish company that runs all over the globe providing services that improves people's lives. I am leading different projects with a wonderful group of people; We work hand to hand with our clients measuring their satisfaction and tasting their needs to design our products. It is fascinating! Every day in my profession is a mix of strategy, creativity, and coordination. A typical day often looks like this: Morning kick-off with the team: running briefing sessions to align on goals, tasks, and creative directions. Reporting & alignment: preparing and sharing reports with the CEO and managers to ensure transparency and clarity across departments. Analytics & insights: reviewing campaign performance, analyzing data, and following up to make sure we’re learning and improving constantly. Staying inspired: dedicating time to read about trends, explore case studies, and track industry movements to keep strategies fresh and relevant. Client & stakeholder meetings: collaborating with clients and partners, listening to their needs, and translating them into actionable strategies. Campaign creation: brainstorming and developing creative campaigns that connect with audiences while staying true to the brand’s identity. Follow-up & coordination: making sure timelines, deliverables, and expectations are met — always keeping the big picture in mind. In short, my days are about building bridges between strategy and creativity: turning insights into campaigns, data into decisions, and conversations into meaningful brand stories. I studied Marketing & Business in Madrid, but along the way I also explored illustration, yoga, and branding. In the last 10 years, I’ve tried different hats — copywriter, marketing manager, designer, project leader — in worlds like cinema, music, insurance, and agencies. What makes my path different? I love to listen and understand people, and then turn that into ideas that really connect. Outside of work, I write children’s books, draw, practice yoga, and spend time birdwatching — because creativity and curiosity are part of who I am. My journey shows that careers don’t have to be a straight line — and that’s the exciting part! I can share what I’ve learned about branding (how to build and protect a brand), leading people and projects, and managing clients (yes, including the art of a good elevator pitch). I’ve also got experience in briefings (turning ideas into clear plans), creating campaigns from scratch, and finding ways to unblock projects when things get stuck. What I really enjoy is listening to people, motivating teams, and keeping the focus on the final goal so that everyone feels part of the success. If you are a bit lost or just want an opinion, do not hesitate to contact me. See you soon! Cristina