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Helene Rohaut-Marchal
Omnichannel Customer Journey Manager
Société Générale
La Défense, France
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Présentation d'Helene

Hello, My team and I work on the channel management strategy and related projects for SG retail banking. Our job is about combining the expertise of a large branch network, expertise and contact centers with a large range of digital services to cut cost-to-serve and improve sales. To deliver this, we run phone and email services on a day-to-day basis, and are in charge of a program aimed at rethinking the customer relation through remote channels and digital-to-human interactions (roughly 10M€ Investment and >50M contacts per year). A nice mix of innovative technologies to implement, and tons of change management. Last year's addition to my job is about exploring opportunities about how artificial intelligence (AI) can contribute : chatbot, augmented advisor, datalake enrichment and exploration are being added to the playground. Feel free to contact me if you want to know more about my job Helene

Parcours

ESCP Europe
1999

Langues

Français
Anglais

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