Présentation de Marina

Hello, Here is my profile, experiences, and missions : http://www.marinadrocourt.com Clients: Moët Hennessy Lab, Moët Hennessy USA, Moët & Chandon, Fred, MH Travel Retail, Ruinart, Qui Veut Pister, Team Inside, Pernod Ricard, EFAP, Digital Village. • RETAIL TRANSFORMATION - #RETAILTECH #STOREEXPERIENCE #FUTUREOFRETAIL - Adapt Trade & Marketing strategies to the multichannel shopper and marketplaces retail disruption: defined Moët-Hennessy Group owned approach to ensure products visibility on distributors digital shelf. A 4-year- project, taken from pilot to global industrialization. My scope involves 3 strategic pillars: 1. business monitoring automation : online shelf tracking, newsletters tracking, distributors profiling #BI #data #insights #dataviz 2. product content transformation #productinformation #ecommerce #shopinshop #innovation 3. innovative services for reshaped negotiation #partners #counterparts #customerjourney - Digitalize Point of sales - Empower Sales teams through digital & tablets. • WORK TRANSFORMATION Develop employees productivity, empowering work processes with technology #marcomtech #futureofwork. Collect needs, write brief, pitch agencies, write specs, set pilot. Industrialize. Train to change. • DIGITAL PROJECT DIRECTION - Digital management in-sourcing on occasional highly mobilizing campaigns/sites/apps. Manage the project from brief to delivery coordinating teams and budget. Ensure in-time deliveries from in-house and external players. - Agency / Vendors selection : find the right agency /partners for your project. Write your brief, pitch, analyse offers, provide you with a decisional matrix. Link with IT and Purchase teams if needed. • DIGITAL BRANDING, e-marketing, social media & e-PR strategies: - Build - launch - monitor efficient integrated digital plans with sharp objectives & dashboards. Strong experience of complex deploys including partners, entities and regions (national/international). Define and ensure governance through guidelines & central/local management. Feel free to contact me if you want to know more about my job Marina