Hello,

Here is my profile, experiences, and missions :
http://www.marinadrocourt.com
Clients: Moët Hennessy Lab, Moët Hennessy USA, Moët & Chandon, Fred, MH Travel Retail, Ruinart, Qui Veut Pister, Team Inside, Pernod Ricard, EFAP, Digital Village.

• RETAIL TRANSFORMATION - #RETAILTECH #STOREEXPERIENCE #FUTUREOFRETAIL
- Adapt Trade & Marketing strategies to the multichannel shopper and marketplaces retail disruption: defined Moët-Hennessy Group owned approach to ensure products visibility on distributors digital shelf. A 4-year- project, taken from pilot to global industrialization. My scope involves 3 strategic pillars:
1. business monitoring automation : online shelf tracking, newsletters tracking, distributors profiling #BI #data #insights #dataviz
2. product content transformation #productinformation #ecommerce #shopinshop #innovation
3. innovative services for reshaped negotiation #partners #counterparts #customerjourney
- Digitalize Point of sales
- Empower Sales teams through digital & tablets.

• WORK TRANSFORMATION
Develop employees productivity, empowering work processes with technology #marcomtech #futureofwork. Collect needs, write brief, pitch agencies, write specs, set pilot. Industrialize. Train to change.

• DIGITAL PROJECT DIRECTION
- Digital management in-sourcing on occasional highly mobilizing campaigns/sites/apps.
Manage the project from brief to delivery coordinating teams and budget. Ensure in-time deliveries from in-house and external players.
- Agency / Vendors selection : find the right agency /partners for your project.
Write your brief, pitch, analyse offers, provide you with a decisional matrix. Link with IT and Purchase teams if needed.

• DIGITAL BRANDING, e-marketing, social media & e-PR strategies:
- Build - launch - monitor efficient integrated digital plans with sharp objectives & dashboards. Strong experience of complex deploys including partners, entities and regions (national/international). Define and ensure governance through guidelines & central/local management.

Feel free to contact me if you want to know more about my job
Marina