Présentation d'Elie

Hello, * Defining key sales messages and establishing a consistent visual identity for the Global BBA program & "Programme Grande Ecole" in line with emlyon business school's brand strategy * Defining and implementing the appropriate media mix (print, web, events, meeting information, exhibitions,...) * Establishing and managing performance indicators in marketing campaigns * Media Planning: implementation and monitoring online and offline (billboard, press) ads, negociation with advertising networks * Expanding the digital presence of the program, monitoring the performance of the Global BBA website, content supply via CMS, update, writing / publishing news ... * Community Management & Social Networks: creating and managing program’s social networks with the aim of recruiting new students * Mailings / emailing: creating content for emailing, monitoring emailing performances * Publishers: writing, tracking the layout and production of communication materials for the program * Events: organization, logistics, participation and management of events related to the program * Conduct Market Research Feel free to contact me if you want to know more about my job Elie