Présentation de Dora

Hello, As a brand strategist, my job is to add relevance, insight and content to brands for them to better reach their audiences. - I build brand platforms, a tool that help brands to find their best positioning in the market. - I write brand narratives and storytelling. - I decode and recode brand territories using visual and verbal codes. - I inspire brand strategy with trends and cultural insights. After 2 years in Classes Préparatoire in Paris, I graduated from ESCP in 2001 (Marketing Major). I started working at Clarins Group as a product manager assistant then at Saint Gobain in the USA a a product manager for 2 years. Back to France, I then spent 8 years at TBWA Group as a branding consultant working for international FMCG firms. In 2013, I moved in South Africa where I carried on working for the TBWA group as a brand strategist and finally launched my own branding and innovation agency: Matters Pty Ltd. Now living in Morocco for 2,5 years, I put my branding expertise in the academic and educational field. Happy to talk about my job in branding and brand strategy with you! Dora