Présentation de Massimiliano

Hi everyone, my name is Massimiliano but you can call me Max. I'm a Sponsorship Sales Executive for an italian football club. I'm responsible for identifying and building partnerships with brands that align with the club’s values. I create tailored sponsorship packages, manage negotiations, and collaborate with partners to maximize visibility and ROI through Serie A exposure. I also analyze market trends and represent the club at events to foster connections and explore new opportunities. I first gained a solid foundation in marketing and communication by completing a degree in Communication and Information Management (CIM) from Università di Pavia, which equipped me with skills in strategic planning, branding, and media management. Building on this, I further specialized in the sports industry by pursuing the prestigious Master SBS (Master in Sport Business Strategies), where I focused on sponsorship, event management, and marketing strategies tailored to the world of sports. I specialize in sponsorship management and sports marketing, creating partnerships that leverage the visibility of Serie A. With a background in communication (CIM) and the Master SBS, I bring experience in branding, strategic communication, and market research tailored to the sports industry.