Accomplished Senior Business Leader with multi-regional expertise in Media, OTT, and Entertainment. Seasoned professional with 13 years of experience in MENA, Asia, and Europe, specializing in Business Development, Account Management, and Strategy. Proven track record in driving business growth and successfully closing deals within the digital platforms sector, including OTT, IPTV, and Video-On-Demand. Results-driven negotiator with superior relationship management expertise and proficiency in leading multicultural teams for collaborative cross-functional partnerships.



Business Development, Account Management, Strategy

In my current role as a Consultant, I contributed to the global launch of a B2B and B2C streaming platform for Arabic content at Interactive Media Solutions (IMS). With VUZ, I revamped the business development strategy, targeting bundles and expanding partnerships.

As the Director of Account Management for Asia at NBCUniversal, I managed 50+ international and local clients, achieving YoY revenue growth and breaking records. Earlier, as the Business Development Director at iflix, I established key partnerships and implemented a successful business development approach for MENA.

As the Managing Director at Grey Juice Lab, I optimized revenue and closed high-value partnerships, negotiating VOD deals with major Hollywood studios. In various roles, including VOD Service Manager, I demonstrated effective management of services for major telecom operators.

My early career included roles at Numericable, SFR, and Total Energies, showcasing my diverse experience and strategic thinking.