Présentation de Laurent

Hi ! I'm Laurent and I'm Managing Partner - Luxe at TBWA. With nearly 20 years of international experience in the digital, communications, and creative industries, I am a senior executive dedicated to building and scaling love brands that people remember and engage with. My track record includes numerous firsts in the luxury industry, such as launching the first WhatsApp activation for DIOR with JISOO, developing pioneering AR filters and experiences, and implementing social media infrastructures for leading brands like Omega. I am deeply passionate about Internet culture and craftsmanship. I combine a keen interest in digital innovation and performance with a curiosity for emerging channels, arts, and communities. I bring a strong entrepreneurial background. In 2014, I co-founded a creative agency in London, which was successfully acquired by Omnicom Group in 2021. I also advise startups in the AI and luxury sectors. Throughout my career, I have consistently built teams from scratch, including the first social media team for Ogilvy in Europe, the first social media unit for L’Express, and the first luxury department for 180. I am also a visiting professor and tutor at various schools and universities, and I write books and a Substack exploring the impact of digital technologies on our lives. My work has been featured in Vogue, Luxury Daily, Harper’s Bazaar, Journal du Luxe, Business of Fashion, Le Monde, Forbes, and many more. My day : 8h30 - 9h15 : veille, lectures et écriture de points de vue / idées 9h15 - 12h : points créatifs, budgétaires, alignements équipes / 1 to 1 12h30 - 14h : réseautage, rencontres avec talents créatifs 14h - 17h : développement des recommandations stratégiques, des approches créatives etc. 17h - 18h30 : wrap-up de la journée, préparation des prochaines échéances Après 18h30 : je suis dans un métier qui ne dort jamais ; il y a une dimension networking et idéation qui est en fait permanente I have a Master (MEB), European Management and a diploma from the IEP International Section, Political Science, Economics. (Un portrait très complet est à lire ici : https://treshautdebit.substack.com/p/mon-internet-laurent-francois) I can tell you : - luxe - social media - creativity marketing - my work - my background Feel free to contact me if you would like to know more about my work. Laurent