avatar Grégoire

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VP Global Licensing & Analytics
Sony Pictures Entertainment

Mon parcours

  • 2020 Diploma Business Analytics University of Cambridge
  • 2012 MA Digital Culture & Society King's College
  • 2007 Master of Management KEDGE Business School
  • 2004 BSC Economics Université Montpellier

Formation conseillée

  • Bac > +5
  • Compétences recommandées

    • – creativity
    • curious
    • Analytical
    • Collaboration
    • Visualisation
    • communication


    I work in Strategy and Analysis at Sony Pictures for the Global Licensing team based in London. Day to day with the team we are looking at theatrical release strategy, licensing analytics, and clients engagement. Our main mission is to optimise our content distribution across multiple windows, set of rights and territories.

    > Goal: Identify KPIs, create and design analytic tools to challenge perceptions, improve competitiveness, performance and growth by developing strategy and creating a cooperative environment.

    > Passion: Content, Story Telling, Tech, Innovation, Analysis and Design

    > Skills: I mine data, create analysis and financial models to support cross-functional partners and content deals negotiations. I create concise visualisations to advise Senior Managers on Strategic issues.

    > Vision: anticipate Market movements and competitive situations, and find creative solutions through Project Management.

    > Communication: coordinate Central to Local channels,centralise insights in a timely manner to build reactivity and communicate best practices.

    > Management: 2 Data Analysts & 2 IT Developers

    > Specialties: Financial Modeling, Theatrical Release, Data Analysis for Marketing, Project Management, Client Pitching, Negotiation and emerging models (AVOD, Hybrid SVOD, Bundles).

    After graduating from Kedge Business School, I started as an intern at Canal+ in audience analysis. I then moved to London where I spent the last 14 years working for 3 US Major Studios : Disney, Universal and Sony Pictures. I have always been in data analytics roles and specialize now in Theatrical Releases and SVOD i.e. content distribution for platforms such as Netflix, Amazon, Disney + and HBO Max.

    I would be happy to share my experience of working for Entertainment companies and tell you more about the Film industry.