Hi,

I work in Strategy and Analysis at Sony Pictures for the Global Licensing team based in London. Day to day with the team we are looking at Theatrical release strategy, licensing analytics, and clients engagement. Our main mission is to optimise our content distribution across multiple windows, set of rights and territories, to make our content available in as many households as possible.


> Goal: Identify KPIs, create and design analytic tools to challenge perceptions, improve competitiveness, performance and growth by developing strategy and creating a cooperative environment.

> Passion: Content, Story Telling, Tech, Innovation, Analysis and Design

> Skills: I mine data, create analysis and financial models to support cross-functional partners and content deals negotiations. I lead a team of analysts for them to advise our Senior Managers on Strategic issues.

> Vision: anticipate Market movements and competitive situations, and find creative solutions through Project Management.

> Communication: coordinate Central to Local channels, centralise insights in a timely manner to build reactivity and communicate best practices.

> Leadership: Multiple stakeholders, 3 Data Analysts & 2 IT Developers

> Specialties: Leadership, Financial Modelling, Theatrical Release, Data Analysis for Marketing, Project Management, Client Pitching, Negotiation and emerging models (AVOD, Hybrid SVOD, Bundles).

After graduating from Kedge Business School, I started as an intern at Canal+ in audience analysis. I then moved to London where I spent the last 14 years working for 3 US Major Studios : Disney, Universal and Sony Pictures. I have always been in data analytics roles and specialize now in Theatrical Releases and SVOD i.e. content distribution for platforms such as Netflix, Amazon, Disney + and HBO Max.

Outside of work, I am a novelist with a passion for both adventure and self-help. I have published my first novel: "Cassairo: L'Essence de l'Apprenti" in 2022. In my lost hours, I am also a Jazz pianist.

I would be happy to share my experience of working for Entertainment companies and tell you more about the Film industry.

Greg